Brand Builders: Social Media

It’s no secret that being active on social media has become a marketing necessity for businesses in today’s environment.

The workshop will cover a variety of topics to help you identify your target audience, adjust your messaging to resonate with your tribe, boost your engagement & reach online, use the right platforms to connect to your audience, and strategize a content schedule for your social media.

Topics include:

Identifying your audience: hint, it’s not everyone.
In this workshop we help to pinpoint who exactly is your target audience. What makes them tick? What’re their lifestyle habits? What motivates them to purchase? We’ll dive into these questions and more.

Messaging Mayhem:
Through this session, we discuss the importance of saying the right words to the right people. Your brand has a voice, and we are here to help you find it.

Boosting Engagement:
We’ve all heard the buzzword “engagement”, but we’ll teach you how social media algorithms impact your engagement & reach, how posting at the right times & on the right days can “beat the algorithm,” and how to create engaging content that takes advantage of the algorithms behind the screen.

Using the Right Platforms:
While having an active presence on social media is an important part of running a business nowadays, having an active presence on the RIGHT platforms is even more important. In this section, we’ll discuss what platforms work best for what uses (B2B, B2C, etc.).

Sticking to Schedules:
It’s no secret that being proactive and planning content ahead of time is essential. However, in this section, we will discuss the importance of balancing organic and planned content using the 80/20 rule, and our team members will work with you in scheduling out a content calendar and plan for the next quarter. You’ll leave with a schedule in hand that you and your team will be ready to roll out.

When: Friday, Jan. 31 from 8-1

Where: Downtown Workshop @ RUSSO. 204 Polk Street in Downtown Lafayette. Parking in the Vermilion Street parking tower is advised.

Cost: $399 (Early Bird fee is $249 and is available until Jan. 27)

Includes: an entire agenda geared specifically toward increasing brand awareness, the option to purchase an additional brainstorming & strategizing session for your plan for $150/hour, and of course, snacks. Lunch will not be provided, but there are plenty of great dining options to choose from Downtown.

About Jaci Russo:
Jaci Russo is the co-founder and CEO of brandRUSSO. She has more than 25 years of brand strategy experience on a national level. Her expertise is in strategic planning, brand management, product launches, and media management for local, regional and national clients. Jaci began her career at Creative Artists Agency (CAA) in Los Angeles, California working with clients such as Helen Hunt, David Letterman, Bonnie Hunt, Janine Turner, Mimi Rogers, and Gwyneth Paltrow. She then began working for media mogul Barry Diller developing brands such as the Home Shopping Network, Ticketmaster, USA Network, and Savoy Pictures. Jaci returned to her hometown of Lafayette and formed her own branding agency in 2001, and hasn’t looked back since. She’s an avid UL fan and has served on countless nonprofit boards and civic organizations. You can catch her in her Cayenne the Pepper suit or around town with her husband and four kids.