For generations, Downtown has served as the gateway to Lafayette, as well as a place where people go to find a uniquely local shopping experience.

For Noelle Reed, Downtown is all of that, and so much more – for her, it's where the true character of Lafayette flourishes, and it's where she chose to open her clothing store, Wazoo.

Noelle believes that downtown is a perfect blend of interesting people, places, and atmosphere, and couldn't imagine doing business anywhere else.

I AM DOWNTOWN